15+ yrs
Running paid advertising & building the infrastructure behind it
For businesses that run on leads
You run the business.
I'll handle the marketing.
Trafexo builds and manages the ads, websites, and tracking that turn spend into real quote requests, booked jobs, and customers, led by a senior operator with 15+ years and $75M+ in managed ad spend. One person accountable for the work, no marketing department to hire, and straight answers every time.
Request a free 20-minute call, or just send the details. You leave with the clearest next step, whether we work together or not.
$75M+
In ad spend managed and optimized
Founder-led
Senior strategy and execution, without account handoffs
Experience put to work bringing in customers, with less wasted spend and nothing between you and the person doing the work.
Ryan Self, Founder. I lead every engagement, from the strategy down to the tracking, so you always know who is accountable for the work. More about how I work
What you actually get
Not "marketing." Customers.
Pick what you're trying to make happen. The marketing is just how we get there, measured in real leads and booked jobs, not clicks or vanity metrics.
We build and run your ads: Google and Meta where they earn their keep, other channels only when the numbers justify it. Everything is aimed at people ready to act, and tuned constantly so your budget goes to what brings in business, not what gets clicks.
Whether that's a store that sells, or a site that presents your business properly and turns visitors into enquiries and booked work. The site is the asset; everything else feeds it.
Technical site health, on-page optimization, and rank tracking, so the people searching for what you do actually find you.
Tracking that tells the truth about where your money actually goes, reporting in plain English, and when you're already spending and unsure, an independent verdict on what to keep, cut, or fix.
There's also Site Care to keep your site healthy once it's live, and Launch & Setup if you'd rather have it built right and run it yourself. Every service, with fixed pricing, is on the services page.
We won't sell you channels you don't need. Foundation first, then what actually makes sense. Based in Canada, working with clients locally and worldwide. Prices are quoted in Canadian dollars. Clients in Canada are billed in Canadian dollars, and clients elsewhere are billed in US dollars.
Who it's for
Built for the leads that pay you back.
Trafexo is built for service businesses where every lead, quote request, and booked job has to bring back more than you spent to get it. If you're spending on ads (or about to be) and need that spend to turn into real customers you can trace, that's exactly the work.
Sound familiar?
The problems Trafexo fixes.
- A business getting plenty of clicks, but a phone that doesn't ring.Traffic, not customers
- A contractor getting calls, but not the profitable jobs.Volume, not margin
- A clinic getting form fills, but not booked appointments.Leads, not revenue
- A B2B service company spending on Google Ads, unsure which leads became real opportunities.Spend, not answers
- A multi-location service business with messy tracking and no clear source of truth.Data, not clarity
- A company whose agency report says leads are up, while sales says quality is down.Reports, not reality
What you'll actually see
The deliverables, not promises.
The numbers here are sample numbers, not case-study results. The format is the point: the verdict, where spend is leaking, which leads are worth chasing, and what can actually be attributed.
Every dollar gets measured against booked jobs, not just leads, which means connecting your marketing to wherever your leads live. It's how the work runs, not an upsell.
How it works
1
Free growth plan
We connect: a quick call or a form, your choice. Trafexo looks at where you are and maps the path to more customers and revenue. The plan is yours to keep either way.
2
If it fits, a clear price
Want to take it further? You get a plan: what Trafexo would do, what it costs, and what success looks like.
3
Done by one operator
Trafexo builds and runs it, with a plain-English update every Friday.
4
You see the results
Not just the dashboard, but whether the leads are real. A cost per lead can drop while lead quality quietly slips, so the numbers get checked against booked jobs, not just what the platform reports.
Why Trafexo
Senior help,
straight answers.
Most growing companies don't need more marketing layers. They need experienced execution, clear reporting, and one person who's actually accountable for the work, explained in plain language, never jargon.
That's the whole idea behind Trafexo. You work directly with the person setting the strategy and making the calls, you get straight answers, and you're never left wondering what's happening or whether your spend is turning into real customers.
01
Updates, not silence
A short update every Friday and deeper reviews each month that look at close rates and margin, not just ad metrics. Responsive when you need it.
02
You own everything
Your site, accounts, data, and logins are yours. Always.
03
No lock-in
No long contracts or mystery cancellation terms. Stay because it works.
The person behind Trafexo
"I'm Ryan, founder of Trafexo. After 15+ years running paid advertising and building the websites and tracking behind it, I built Trafexo to work the way I think it should: lean, senior, and accountable. You work directly with the person setting your strategy and reviewing your numbers, not a rotating cast of account managers.
And if the real problem is the tracking, the landing page, or how the budget's split, that's what gets fixed first, before anyone talks about spending more."
Ryan Self, Founder, Trafexo
The technology
Watched around the clock.
Automated checks run all day on Google and Meta: wasted spend, tired creative, budget pacing. Other channels get reviewed on a set cadence, and competitor ads get checked by hand. Reports land monthly, weekly, or daily, your call. And nothing changes without a human looking at it first.
Start here, no pressure
Two easy ways to begin.
Whatever stage you're at, there's a sensible first step and a clear price, so you can start without guessing.
Free
Your free growth plan
Tell me about your business and what you're trying to grow: more customers, more revenue, better visibility, whatever matters most. You get a short, plain-English breakdown of where the opportunity is and exactly what I'd do, read from the outside: your site, your market and your competitors. No account access needed. If you're already spending and want someone inside the accounts, that's the Marketing Decision Review.
Get your free growth planIndependent
Marketing Decision Review
Already spending on marketing, or paying an agency, and not sure it's working? A one-time, independent review of your main advertising channel and the tracking underneath it, in plain English. The honest verdict: what to keep, what to cut, and whether to keep spending. Extra channels are quoted on top. Not a pitch, just a straight answer.
About the Review →
Founding clients
Trafexo takes on a deliberately small number of engagements at a time, so every account gets senior attention rather than a queue position. Senior-led, commercially focused, and scoped properly. Preferred terms may be available where there's a strong fit and clear permission to document the results.
Let's talk
Tell me about your business.
Hop on a quick call, or just send the details, whichever you prefer. Either way you'll get a straight read on what would actually move the needle, and whether Trafexo's the right fit.
No pressure either way. Reply within one business day.